Wednesday 31 March 2010

Article draft 2

David Gauntlett

When you’re revising for the media A2, David Gauntlett could possibly be one of the most useful names you could know. Being a Professor of Media and Communications at the University of Westminster, and having written countless books on all things media, David has the knowledge to help you pass this exam.

You can find all of David’s work on his website www.Theory.org.uk/david , a site he has been using to share his knowledge with students and anyone interested for 13 years. However around 3 years ago, he realised the growing success of the website YouTube and decided that videos could be a new and interesting way to reach even more people. Often, media studies students, like my self are far more visual learners and find little benefit from text books. David’s videos eliminate that barrier and make it far easier to absorb all of the information.

On David’s YouTube page http://www.youtube.com/user/davidgauntlett01 you can see all of the educational videos he has made, amongst them is the video Media and Everyday Life, an extremely useful revision tool in it’s self. Despite being 7 minutes long, the video is incredibly descriptive and covers a whole range of points. Points like an easily broken down description of the difference between web 1.0 and 2.0, the progression of the internet and how key time used to be for media but is no longer an issue.
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This is 1/2 of the 2 Mini articles Pete suggested i split my previous article into, it is short, to the point and contains more direct info for students.

Charecter Profile article 1st draft

Character Profiling


The rapid growth of the internet has meant that small time video producers have gone from nobody’s in one generation to viral sensations in the next. Media in the online age has benefited and changed how many people and businesses reach the public through this sudden explosion of information and access to it. Everyday average people like Simon Panrucker and David Gauntlett are perfect examples of people that have taken full advantage of this.

Simon Panrucker started off making home made videos after his parents gave him a video camera at age 13, but had no real way to showcase his talent, other than gathering a group of friends round a TV. When he got to Sixth Form College Simon turned his talents to music by making comedic songs for his friends. He also uploaded these to a very basic website, where they became very popular. This was the start of his online career. After discovering the new website, Vimeo while in his first year of university he realised he could now upload his videos as well as music. As video uploading and Vimeo evolved, so did Simon Panrucker and his fan base. Websites like Vimeo and Youtube started to become widely used web users across the globe. For Simon this meant his following grew not only in number but in geographical size, people that had never met him were watching him all over the world. These videos are just for fun, there is no real financial gain from them. In order to pay bills Simon does, in his own words “For money I get hired to edit and compose music for videos, run workshops, and hunt vampires”. His online endeavours have helped him gain international credit and therefore, clients. Simon has also been approached by multiple advertising agencies but thus far has turned them down because he says “I hate the idea of taking the joy my videos seem to bring people and abusing it by trying to sell them crap they don't need.” Simon isn’t a big believer in the world of advertising and would like his videos to be shared spontaneously because people enjoy them and not because they feel pressured to. The internet is one of the few places where this is still possible.


David Gauntlett, like Simon Panrucker realised the possibilities the internet gave people in the media industry. Whilst Simon decided it was a new and innovative way to share his video work, which previously only family and friends could see; David Gauntlett noticed the growing cult following of YouTube and realised it would be a perfect way for him to share his views and re-create his lectures. Currently David is working as a Professor of Media and Communications at the University of Westminster. He uses the internet in order to broadcast his lectures, thoughts and opinions to a far wider audience than ever before. Unlike Simon, the primary purpose of his videos is not just to be a video to entertain. David uses the media of video to express his lectures in a new and easily accessible way; so David has adapted the use of conventional video to become a useful and effective teaching tool to reach students as opposed to a traditional face to face lecturing scenario, but the content is still the same.
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My Simon Panrucker information came from emailing him directly and his website : http://news.simonpanrucker.com/

Wednesday 31st

Once again, we were unable to access our classroom for the first of the two lessons. We spent pretty much the entire first lesson having a group discussion as to what order the articles should go in. Nick had printed off all of the articles and  stuck them to the board, we then took it in turns arranging them how we each thought they should go.


My suggested layout was:

  1. Front Cover
  2. Time to turn off TV (Matt & Tara)
  3. Question 1a (exam tips)
  4. Wiki World Tour (Tim)
  5. Wikipidiea is a Blessing (James)
  6. Tube Map on center pages (tim)
  7. Tube Map on center pages (tim)
  8. Activities and Adverts split horizontally
  9. Activities and Adverts split horizontally
  10. Gaming Life (Ash & Dave)
  11. Twitter (Alie)
  12. Zeitgeist Forecast (Hayden)

Originally, Nick had Adverts and Activities on 2 separate pages but i suggested it would look better split across 2 pages horizontally, because you naturally read one page then the next, so it will seem like its more broken up, as opposed to one page of adverts which people would probably just skip.

When  we got back to our main classroom we were able to put this plan into place, i set about making up the activities/adverts pages, i positioned the adverts, a comic strip and a word search and was waiting for loz to finnish another activity he was making but i had to go to the dentist so i left Alex in charge of finishing it off.

Tuesday 30 March 2010

Tuesday 30th

When i got to class on tuesday, Alex had more feedback from Jenny, which said my article had usefull information but there wasn't really enough room for it in the paper. Pete decided that David Gauntlett and Simon Panrucker's work were both very valuble revision tools and asked me to try and come up with a new way of getting their work into the paper. the final deadline for content was today at 4:10 so i didn't have much time at all to think of anything. how ever, fairly quickly i came up with a 'TopTrumps' style charecter profile, i suggested to Pete that i made one for both David and Simon and perhaps a few other practioners and he thought it was a brilliant idea.

I decided the front and back pages didn't need charecter profiles, and neither did the center double page spread, so i made 8 of them, one to go at the top of each page.

i made them like this:

Name: So people know who they are researching
Job: So they know what area they are going to be usefull to learn about
Location: So they know what kind of background they work from
MediaMe Power: Why we think they are of such a high value to the media industry
URL: To enable people to find their work and more info on them
Twitter Feed: Because Twitter is a ground braking revolution to the media industry and just by the fact most people have a feed gives students somthing to write about. also people like David Gauntlett and Julien Mcdougal give a lot of usefull information over their feed, things like links etc.

I actually think doing these will be of much more use to students instead of my article. When we got feedback from other students, most of them said that shorter, more to the point information would be more usefull, also i my self see big chunks of text and avoid reading them at all costs because i don't learn from just reading somthing.

Dispite wasting my time writing my article multiple times etc, i'm glad things have worked out this was and wish i had thought of the idea in the first place.

Monday 29 March 2010

Monday 29th

Over the weekend i worked on re-writing my article to work in the points i had gotten from Nick, students from the other class and Jenny, i got in on monday morning and Pete said it was good but though it would be better as two seperate articles, so i had to pull them appart and work them into two articles for tomorrow. This is quite difficult becuase i've made refrence to Simon Panrucker quite a lot in the part about David Gauntlett and vice versa.