Advertising

I could see Alex was clearly being loaded with a lot of work, and everyone seemed to only really be paying attention to their own work. i knew Alex was yet to find time to look for companies to contact, requesting money towards the costs of our project (£500 to pay for printing the newspapers). I offered my assistance to Alex for this because i am good at contacting companies and i am very persuasive. i also found this part of the project the most interesting because it's fun but also important to search think of possibilities, contact them, negotiate with them and be able to get somthing important out of it at the end.

We need £500 to cover the entire cost of printing, we originally considerd having 2 adverts per page and charging £20 for each advert, but quickly disregarded this idea as it would have gotten very complicated. So we decided to narrow it down to between 2 and 5 adverts, one of which would be a front page banner and would be charged at around £200 - £300 and the others would be on the back and center pages at about £100 each. this would get us more than we need, but we figured too much is better than too little and these prices were not un-reasonable.

We started off finding companies/organisations by thinking of as many as we could that would potentially be interested, the list looked like this:

1) Media Magazine
2) The Junction
3) Picture House
4) OCR
5) Skill Set
6) Star Radio
7) Heart FM
8) Long Road
9) Haydens Dads Graphic design business

Alex and I then picked out the weakest ones, comanies that were not related to media or education. the ones we got rid of straight away were:

1. Skill Set (because we already had a large grant from them for our last project)
2. Star radio
3. Heart FM
4. Haydens Dad

This left us with:

1. Media Magazine
2. The Junction
3. Picture House
4. OCR
5. Long Road

It then also occoured to us that prospective universitys like Bournemouth and Lincoln may have an interest in funding us becuase the paper will be going to students in the middle of making their university choices and if they find the paper usefull and see Bournmouth or Lincolns Logos the students may become interested in looking at these unis with the potential of applying.

With this in mind we added them to our list, the list now looks like this

1. Media Magazine
2. The Junction
3. Picture House
4. OCR
5. Long Road
6. Bournemouth University
7. Lincoln University

We decided to stick with this list, it consisted of more organisations than we were looking for, but as i said before, to many is better than too few !