the first thing he said to us, is a key rule when it comes to the content, and a question that should be asked for every single article. that question is " Do we need this in our product". More specifically this meens, is the article interesting, does it serve a perpose, will it reach our intended audience. if any of these come out as a no or a maybe then that meens the article needs to be improved or even removed totally.
To make sure your article sucessfully checks 'yes' to all of the above questions, the writer needs to have a fairly indepth knowledge of the subject, or at the very least, come across as if they do.
Dave broke down the key to writing an interesting article;
Research
Wikipedia is always a good start and provides basic knowledge on pretty much anything you may need to know.
Use the title's of people you know, for example 'Pete Fraser, Chief Examiner'. It makes the article and what goes into it much more impressive and professional to a reader.
Find experts in the area you are reporting. This is important for fresh and up-to-date information.
Angle
Look at other articles of a similar topic.
Come up with a fresh angle for the article that you're writing.
Tone (Think of the variety of articles you can have in your piece)
News
Opinion pieces
Features
Interviews
Advertorial (These look like articles, but are funded by third-party clients and promote the product in question. They are adverts.)
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