Saterday 20th & Sunday 21st

On Saterday morning i recived this email from Alex (Liason)

Hey everyone,

Just to let you all know, I'm sending the articles off to Jenny Grahame tomorrow between 1 and 2 PM.

So do what you can with them until than, any articles I receive between now and then I will send instead of the ones you gave me yesterday.

Make sure you get them to me by 1PM tomorrow!

Cheers,

Alexander.



With this in mind i got down to trying to write my article, i say trying because for some reason i'm finding this article EXTREMLY hard to write and i don't know why.

By the deadline, this is what i had come up with and sent to Alex.



The rapid growth of the internet has meant that small time video producers have gone from nobody’s in one generation to viral sensations in the next. Media in the online age has benefited and changed how many people and businesses reach the public through this sudden explosion of information and access to it. Everyday average people like Simon Panrucker and David Gauntlett are perfect examples of people that have taken full advantage of this.

Simon Panrucker started off making home made videos after his parents gave him a video camera at age 13, but had no real way to showcase his talent, other than gathering a group of friends round a TV. When he got to Sixth Form College Simon turned his talents to music by making comedic songs for his friends. He also uploaded these to a very basic website, where they became very popular. This was the start of his online career. After discovering the new website, Vimeo while in his first year of university he realised he could now upload his videos as well as music. As video uploading and Vimeo evolved, so did Simon Panrucker and his fan base. Websites like Vimeo and Youtube started to become widely used web users across the globe. For Simon this meant his following grew not only in number but in geographical size, people that had never met him were watching him all over the world. These videos are just for fun, there is no real financial gain from them. In order to pay bills Simon does, in his own words “For money I get hired to edit and compose music for videos, run workshops, and hunt vampires”. His online endeavours have helped him gain international credit and therefore, clients. Simon has also been approached by multiple advertising agencies but thus far has turned them down because he says “I hate the idea of taking the joy my videos seem to bring people and abusing it by trying to sell them crap they don't need.” Simon isn’t a big believer in the world of advertising and would like his videos to be shared spontaneously because people enjoy them and not because they feel pressured to. The internet is one of the few places where this is still possible.


David Gauntlett, like Simon Panrucker realised the possibilities the internet gave people in the media industry. Whilst Simon decided it was a new and innovative way to share his video work, which previously only family and friends could see; David Gauntlett noticed the growing cult following of YouTube and realised it would be a perfect way for him to share his views and re-create his lectures. Currently David is working as a Professor of Media and Communications at the University of Westminster. He uses the internet in order to broadcast his lectures, thoughts and opinions to a far wider audience than ever before. Unlike Simon, the primary purpose of his videos is not just to be a video to entertain. David uses the media of video to express his lectures in a new and easily accessible way; so David has adapted the use of conventional video to become a useful and effective teaching tool to reach students as opposed to a traditional face to face lecturing scenario, but the content is still the same.



It's currently at about 550 words, and im only about half way through writing about David Gauntlett. although i fear that we have over estimated how much content we need...